A guide to navigating
tentpole events on Amazon

Hey friends,

Today, we’re excited to share our latest white paper: A Guide to Navigating
Tentpole Events on Amazon.

I’ve wanted to write about this topic for a while, and thanks to our incredible team, specifically Cameron Benton—one of our Brand Directors and an expert on this topic—we brought it to life.

On the one hand, I’ve seen many brands generate huge revenue during events like Prime Day and reap long-term benefits such as sustained seller rank improvements, growth in customer lifetime value, and a strengthened brand presence.

On the other hand, many brands don’t know where to start when investing in tentpole events, whether it’s Prime Day or Mother’s Day.

That’s why we’ve written a comprehensive guide to help you with three things:

• Understanding why tentpole events matter for your brand

• Detailing proven strategies to implement before, during, and after the event

• Tackling the challenges that come with these events and how to overcome them

Additionally, we’ve included an index of our favorite tools for sales moments like these, tips for staying agile with your promotions, and a case study on how we helped one of our clients acquire 19,300+ new-to-brand customers during last year’s July Prime Day. 

We put a lot of love into writing this one, so we hope you read it and gain valuable insights, whether you work at a brand, are part of an agency, or run your own business.

Again, huge thanks to Cam, Sam, and the entire Cartograph team for bringing this paper together.