Amazon's CPG business

The state of Amazon's consumer goods business

Chris here. Recently, I've spent some time thinking about the state of Amazon's consumer goods business (as one does).Having spent much of my career dedicated to the Amazon ecosystem, I'll admit it's challenging to keep up with all of Amazon's policy changes, new offerings, etc.With that in mind, here is a white paper with our perspectives on Amazon’s consumables business and what lies ahead for brands and customers alike.In this white paper, we cover:

• How far Amazon has come in CPG

• What the business has gotten correct

• Where it's missing the mark post-COVID

• Where we see gaps & opportunities for Amazon

• + more

A huge shoutout to Walker, Sam, and the Cartograph team for putting this together. We're lucky to have a group of experienced Amazon leaders and respected industry experts willing to share their knowledge and expertise.We hope you enjoy reading it – let us know what you think! Always open to your feedback and ideas on how we can improve these going forward.

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