November 3, 2022

What's inside:

• A Message from our CEO

• Announcing: Cartograph Dashboards Beta and We're Hiring!

• Key Amazon Dates

• Tracking Search Terms

• Our Favorite October Amazon Tidbits

• Cartograph Halloween Costume Contest

A Message from our CEO

Hi everyone,Hope you had a happy Halloween - we’ve had a screaming start to Q4 with October up 12% vs September. It’s clear Q4 has the chance to close the year strong, if played right.  This Past MonthAbout half of the MoM growth was accounted for by Prime Day, which averaged 2x daily sales for our brands. Most importantly, brands with successful PEAS days sustained 10% higher sales in the week following PEAS day. A great example of the “long term ROI” of investing in promos on Amazon: sustained lift.  

Looking Ahead

UnBoxed

Cheers,Chris MoeCo-Founder, CEO, Cartograph

Cartograph Dashboards Beta - now open to non-clients! 

We are opening up our P&L and Repeat Purchase Dashboards (both a big part of our process!) to non-clients. They're connected to a direct API data feed, which has more data than you can get from Amazon's dashboards. Reply to this email to be added to the waitlist for our Beta! We are rolling out Beta clients in the next couple weeks. 

Join our Team! Cartograph is hiring for Brand Management Roles

[email protected]

Black Friday and Cyber Monday

It's already time to start thinking about Black Friday and Cyber Monday!

➞ November 2 - FBA Inventory Deadline*➞ Two Weeks Before Event - Prime Exclusive Discounts DueChristmas

➞ December 1 - FBA Inventory Deadline**Inventory should arrive at the Fulfillment Center by this date.

Amazon releases data that ranks the most frequently searched terms on Amazon. We follow these to get a sense of what people are interested by week, and time seasonality and trends. The lower the Search Frequency Rank, the more popular the term is. 

Terms with an Improved Search Frequency Rank in October:

Terms that Declined in Search Frequency Rank in October:

Defend your Branded Search

Virtual Bundles can now be advertised using Sponsored Product ads. Brands should use these to ensure they own all of the Top of Search ads on their branded terms with virtual bundles. Running these ads should also improve the organic search placements of the Virtual Bundle listings on your branded searches. 

Easy way to Add/Remove ASINs from Existing VariationYou can easily add/remove ASINs from an existing variation family by following this path: Get Support > Selling on Amazon > Browse for your issue in the menu > Incorrect listing variation.Once you submit your request, you’ll receive a message saying it will take a few minutes to review, and then it will show a status of "Approved" if the system approves it automatically. Once approved, it can then take up to 24 hours to show on the PDP. By going this route, you can feasibly avoid dealing with a support person and avoid dealing with those pesky flat files.

New DSP Contextual Targeting BetaAmazon launched new features within DSP Contextual Targeting Beta.  Key features are the following:

•  Allows you to specify which category/subcategory your campaigns serve.

• Allows you to negative match your own ASINs. This means you can protect against cannibalization.

• Allows you to serve ads to customers who are real-time shopping in that category On Amazon. This On-Amazon inventory typically drives higher Click-Through Rate than Off-Amazon inventory.

• Allows you target specific in-aisle competitor ASINs; this competitor mode only serves On Amazon.

We held our annual Cartograph Costume Contest last week via Zoom. Enjoy some of our costumes! 

Be sure to follow us on LinkedIn to see our weekly Amazon tidbits and company updates.