[Cartograph] Price Matching - Whitepaper

Dear all,We're pleased to share with you the second Cartograph White Paper. White papers are an opportunity for us to go deeper on a topic related to our work on Amazon, and share some of our latest thoughts related to our experience in working with the platform. We intend to publish a white paper 3-4 times per year.The topic of this white paper is price matching on Amazon. A common pain point brands face on Amazon, price matching, can greatly impact the long-term viability of a brand on the channel. In this paper, we outline how price matching shows up and works on Amazon, and what brands can do to mitigate or avoid the price matching issue altogether.Cartograph White Paper - Price Matching on AmazonWe welcome your thoughts and feedback, and wish you all a happy and fruitful Q1!Best,Cartograph