Guide to Beauty on Amazon

A guide to beauty on Amazon

At the start of 2024, we decided as a team to publish content more regularly. Drawing on our domain expertise across Amazon and its categories, we aim to share insights that we hope will be valuable for your business.

We've written about the rise of creator-led brands, supplements, and more. And today, we're excited to share our latest white paper, A Guide to Beauty on Amazon. We provide an in-depth look at Amazon's beauty category, covering how brands have shifted from department stores to omnichannel models and where Amazon fits into the modern beauty landscape.We also explore:

• The rise of Amazon as a beauty powerhouse

• Key players and their winning strategies

• How brands are leveraging Amazon alongside DTC and social media

• Gaps and opportunities we see in the beauty space

• How we would approach launching a beauty brand on Amazon

• + more!

Big shoutout to the whole Cartograph team for compiling these insights. We're thrilled to share this resource and hope it offers valuable takeaways for your business.As always, we welcome your feedback—let us know what you think!- Chris Moe, CEO at Cartograph

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