How to optimize performance during holiday transitions on Amazon

A white paper examining how BFY brands can optimize performance during the critical December-January transition on Amazon, with tactics for maximizing both holiday sales and the New Year wellness surge.

Author

Chris Moe
December 06, 2024

Hey friends,

December and January represent a unique opportunity for better-for-you (BFY) brands on Amazon. While December drives massive holiday sales, January is also one of the biggest sales months for BFY brands, making it crucial to leverage both months for strong Q1 momentum.

Our latest white paper unpacks proven strategies for:

  1. The build-up to Christmas and how to optimize performance with shipping deadlines and channel strategies.

  2. What to adjust when shopping slows down during the week between Christmas and New Year’s.

  3. How to position your products, messaging, and promotions as you ramp up into Q1.

Don’t be fooled; January is more than just New Year's resolutions; it represents a six-week revenue surge that rivals December's performance.

From our experience working with leading BFY brands, we've seen Q1 revenue double when this transition is executed correctly.

Treating these periods as connected opportunities rather than separate seasons is key.

Ready to optimize your holiday-to-Q1 transition?

Download the white paper here. 👇️